What is Webcasting?
A webcast is a broadcast distributed over the Internet. Just like a television broadcast, it’s designed to transmit messages to a wide audience. This type of communication is ideal for situations that don’t require collaboration or interaction.
Webcasting is inexpensive and accessible, making it an ideal way for businesses to transmit messages to employees, customers, investors, and the media. There are two options for webcasting formats:
Live - Broadcast in real time, like a live TV newscast, it allows viewers to hear and see the event as it happens. While the media uses webcasting to cover news, businesses use webcasts for everything from press events to lead-generating seminars.
On-demand -Webcasts can also be archived, allowing viewers to access the files anytime, anyplace. This makes on-demand webcasts ideal for training sessions or customer support.
Whatever form of webcasting you choose—live, on-demand, or both—the variety of ways to incorporate webcasts into a communication plan is limited only by your imagination. How will you use webcasting to streamline your business?
- Employee training
- Meetings
- Project updates
- Press events
- Investor relations
- Customer engagement programs
- Seminars
- Lectures or distance learning (e-learning)
- Conferences
Contact us today to learn how RollCall's platforms can make your business reach and engage a larger audience.
Why RollCall?
“Since switching to RollCall last year, I’ve saved our company almost $400K! Not only did we save money, but the service and support has been great!”
- Darlene M. | Heritage Propane
About RollCall
A leader in payment processing, business conferencing and outsourced comunication services, ILD recently ranked among the Top 5000 Fastest Growing Companies according to Inc. Magazine.

